Welcome PRO/CPRO + GTR Members

We are thrilled to unveil our new consumer ad campaign! There's never been a more vital time than now to reach consumers and showcase the value that REALTORS® bring to the table. So we partnered with our neighbors to the southeast, the Broward, Palm Beaches & St. Lucie Realtors®, and adopted the "Only a REALTOR®" campaign.   

Our new commercial emphasizes the selling side, focusing on empty nesters. This 30-second spot, titled "Box of Memories," hits home with so many residents in the Tampa Bay area during those transitional years in their lives. It pulls on the consumer's heartstrings and triggers a personal and emotional connection.

Watch Box of Memories

Reinforcing the REALTOR® brand in the Tampa Bay area

Our mission with the consumer campaign is to reinforce the message in our communities that REALTORS® are professional, ethical, and competitively driven for their clients. 

It’s essential to communicate the role of a REALTOR®, reminding consumers that by using a REALTOR®, they have a professional who can offer experience, transparency, choice, and efficiency through independent, local broker marketplaces.

Key Messages & Talking Points

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Frequently asked questions

  • The commercial, Box of Memories, will officially launch in the Tampa Bay area on November 4, 2024.

  • The 30-second commercial ad will be visible on many Connected Television apps when streaming movies and TV shows at home and on digital devices.

    We are also running ads on these platforms:

    • YouTube in 30-, 15-, and 6-second ad formats

    • Meta-based social media channels like Facebook & Instagram, where we are specifically targeting consumers by age, credit score, and other filtering behaviors

    • Google, driving traffic back to our consumer-friendly website

    • Programmatic display on websites leading consumers back to consumer-friendly website.

  • Yes, there is a Spanish version of our commercial. We are targeting ads directly to Spanish-speaking consumers in the Tampa Bay area.

  • The consumer campaign is a prospecting campaign. We will measure success by using metrics of impressions, click-through rates, and overall engagement with consumers.

    Our mission is to reinforce the message in our communities that REALTORS® are professional, ethical, and competitively driven for their clients. 

  • Yes, we have talking points for our members and leaders. We encourage our membership to help tell our story with one unified voice. You can access talking points here.

  • We encourage our members to take pride in the campaign. Let us know your thoughts, and share the commercial and digital ads on social media.