Help us tell our story and elevate the real estate profession

We need your help to create a movement and tell our story. We know that REALTORS® do more than sell homes. They are influential professionals who build communities and help others achieve the American Dream of Homeownership.

We created key messages and talking points to help you understand the campaign and help you communicate the value and expertise that REALTORS® offer.

Key Messages & Talking Points

For Association Leadership and REALTORS® to Peers

  • Our mission is to help consumers understand the essential value and role of REALTORS®.

    The Pinellas REALTOR® Organization/Central Pasco REALTOR® Organization + Greater Tampa REALTORS® are committed to reinforcing the role of REALTORS® as personal, local resources and trusted advisors.

    The campaign launched in September 2024 and emphasizes the critical differentiators and value of REALTORS®.

  • The campaign can be seen on major networks like HGTV and Bravo, Connected TV, Streaming video apps like YouTube, and through Paid Social/Digital Media Ads.

    The campaign’s call to action is to drive visitation to tampabay.onlyarealtor.com, which was created specifically to engage and educate consumers.

  • It doesn’t stop here—there’s so much more we can do together.

    We need multiple platforms to tell our story, and it will take the collective influence of REALTORS® nationwide.

    The power of the campaign will be amplified when we create a national movement to ensure people understand the essential role of REALTORS®.

    We are stronger together than as individuals in this effort to make sure our industry continues to be viable and thriving.

    The Only a REALTOR® campaign is a long-term investment in our future.

    You can help by using the following key messages and talking points at every interaction with consumers and media to join the movement.

For REALTORS® to Consumers and Media

  • REALTORS® work as a collective of professionals who provide essential services including the specific knowledge and expertise to best serve homebuyers and sellers.

    Each transaction is a unique consumer experience that REALTORS® navigate with different levels of support, complexity, and expertise.

    REALTORS® have access to the most robust data – our Multiple Listing Service, better known as MLS – that provides real-time listings allowing REALTORS® to compile specific searches based on a buyer’s wish list.

    REALTORS® are mostly small business owners who ensure buyers and sellers experience the greatest transparency, choice, and efficiency through independent, local broker marketplaces.

    REALTORS® are responsible for thousands of real estate transactions a year while keeping up to date with the latest trends, laws, and regulations specific to the local communities we serve.

    REALTORS® serve as your personal resource to the communities where we live, work, and play, providing local expertise on amenities, neighborhoods, schools, and so much more.

  • REALTORS® provide the dedication of being invested in your family’s future.

    REALTORS® actively work to build strong communities for consumers who become our neighbors.

  • REALTORS® serve as trusted advisors to consumers to both protect them and understand their unique needs during the home buying and/or selling process.

    REALTORS® follow a Code of Ethics that ensures we demonstrate integrity, transparency, and fairness.

    REALTORS® are held to a higher standard of responsibility, accountability, and professionalism.